


Barely getting by, Jordan began documenting her travels, creating videos, and compiling footage along the way. Jordan would travel to neighboring states, making stops in national parks and other scenic areas to capture their beauty. She started dm-ing photographers and models, going on road trips to collaborate with others. With nothing but her phone and car, Jordan started taking advantage of her newfound freedom to connect with other people in the social media industry. "I walked by myself at graduation - that's crazy to have spent your whole life going to school, and the one moment to celebrate, none of my family showed up. At the time, the young creator was living an hour away from her school, attendance became an issue and she barely graduated as a result. "I took my phone and car and left," she said. Battling a rough life at home, Jordan was kicked out of her house and left homeless for the last three months of her senior year. Taking a leap of faith, Jordan de-committed from her scholarship, leaving behind any security in her future. The panic attacks escalated to self-harm, eventually pushing the young woman past her breaking point. "I started having panic attacks," Jordan recalls. The pressures of her decision started to cave in. On the one hand, she had multiple scholarships lined up that would take care of her education, but on the other, she was burnt out and tired of being forced to live a certain way. Jordan was faced with the tough decision to keep moving forward with a life that was leaving her unfulfilled - or leave it all behind. "I had seen enough to realize that's not what I wanted," she said.ĭuring her senior year of high school, Jordan was excelling in her athletic career in track and field, being ranked as high as number four in the nation for hurdles.

Right around the age of 17, Jordan knew that the path her parents had guided her on for so long wasn't going in the direction she wanted. "I was doing all these things because I was supposed to and because my family was religious," Jordan explains. Related: How Steve Stanulis Built a Lasting Personal Brand Online The importance of perseveranceīorn in Las Vegas, Charly Jordan grew up in a reserved household where showing her shoulders or knees and even drinking soda wasn't allowed. Jordan reflects on how her tumultuous upbringing shaped her success as an entrepreneur and why perseverance and structure are her two most important virtues. As a vocalist, Jordan amassed millions of listens around the world, most recently dropping back-to-back singles titled Innerbloom and Soak Her. With a long history of doing shows, the rising talent became one of the few female DJs with a Las Vegas residency at Zouk Group. She hopes to take the brand one step further as a charity in the future. Beauty In Pain is a fashion and jewelry brand with a cornerstone mission to destigmatize the conversation around mental health through her clothing and accessories. Smoke Roses is Jordan's answer to pushing the smoking industry in a more natural direction.

Asides from her work in social media content creation for brands such as Revolve, Savage x Fenty, BooHoo, Alo Yoga and others, she is also the founder of two online brands of her own.
